No matter what role you play in an organization, communication is an important skill. But when you are in a leadership role, with others looking to you not only for direction but for inspiration, communication becomes a vital skill – perhaps one of the most important skills you will ever cultivate.

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Your ability to communicate effectively impacts your personal success as well as the success of your business. How do you communicate effectively? There are many ways. However, I believe the key ingredient to successful communication is passion.

When you consider some of the great orators of the last two centuries, whether political orators such as Winston Churchill and Dr. Martin Luther King, Jr., or business leaders like Steve Jobs and Warren Buffet, what set them apart from everyone else was their passion. These leaders truly believed in the message they were conveying, and because of that, the people listening believed as well. They were passionate about conveying not just words but a sense of genuine desire for others to understand and embrace the message.

To truly communicate as a leader, passion can move mountains. It’s not only extroverted leaders who are more passionate; even quiet leaders can be passionate. Passion comes from within; it can be felt – and it is the single most important way to deliver the authenticity people must know and feel to follow you.

As the CEO & Founder of East Tenth Group, Michelle leverages 25 years of business and experience as a strategic advisor and executive coach to help drive actionable people solutions and provide practical insights on business strategy to senior leaders. she and her team and are fiercely committed to the development and growth of people and companies because we believe that when people thrive, business thrives.

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